About Us

Sally's Boy was born out of love, family, and a deep dedication to natural living.  Founded by Benjamin Hicks, a former collegiate Men's Head Basketball Coach and Athletic Director for over 20 years, this brand is a tribute to his late mother, Sally Hicks, who passed away after a battle with Alzheimer's.  As her primary caretaker for nearly four years, Benjamin's products was inspired by the care he provided during her illness.  

Benjamin's passion for creating natural skincare products is rooted in his commitment to honoring not only his mother, but also his father Benjamin Hicks Sr., and grandmother Willie B Maddox, who all passed within the last three years.  Sally's Boy Skincare stands as a legacy for his family and a symbol of his faith in new beginnings.  It's also a testament to the love he shares with his three children- Trey, Brianna, and BJ. 

Within a deep belief in the power of nature, Benjamin has crafted each product as a reflection of his family's values, encouraging others to embrace a healthier more natural lifestyle. Sally's Boy aims to carry forward the memory of those who inspired its creation and invites everyone to join this journey toward wellness and self-care.